L'écologie dans la grande distribution: une éthique en devenir au sein du marketing !

Bernard Guillon ()
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Bernard Guillon: LIREM - Laboratoire de Recherche en Management (LIREM) - UPPA - Université de Pau et des Pays de l'Adour

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Date: 1995
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Published in Revue Française du Marketing, 1995, 153, pp.210-219

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