Le classement et la marque universitaire: vers une complémentarité ?

Corinne Rochette () and Hongxia Peng ()
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Corinne Rochette: EUM Clermont-Ferrand - Ecole Universitaire de Management - Clermont-Ferrand - UdA - Université d'Auvergne - Clermont-Ferrand I
Hongxia Peng: Université Paris-Panthéon-Assas, LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - Université Paris-Panthéon-Assas

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Date: 2016
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Published in Colloque annuel de l'AIRMAP, AIRMAP (Association internationale de recherche en management public), 2016, Poitiers, France

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