The french "low-tech" company: A case of innovative business model

L'entreprise low-tech: un cas de modèle d'affaires innovant

Grégory Chaudemanche
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Grégory Chaudemanche: UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université

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Abstract: With the aim of responding to the ecological transition and the resulting economic and social transformations (Triple Bottom Line), the recent "low-tech" french movement is emerging, letting see material (products and processes), social and organizational innovations, gradually moving from the association towards entrepreneurship, and displaying a set of key principles that sometimes seem incompatible with the usual business models. What are the characteristics of the low-tech movement and approach? How do they transpose to low-tech entrepreneurship? What are the unexpected innovations implemented? How to scale up? To achieve what viability? The research aims to show the existence of a community, and to question the singularities of entrepreneurial experiences associated with low-tech principles. A cartography of the low-tech movement achieves to represent a community and its interactions. The business models of some low-tech companies are studied and replaced in the sustainable entrepreneurship's field. The results show that the principle of ‘encapacitation', inducing open source hardware or swarming, is the most problematic for integrating an economic system which is rather focused on ownership, individualism and confidentiality. It is actually a paradigm shift that is induced by the movement, for which we offer some potential studies.

Keywords: French low-tech; Business models for sustainability; Transition; Innovation; Low-tech; Modèles d'affaires (search for similar items in EconPapers)
Date: 2023-08-31
New Economics Papers: this item is included in nep-ent
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Published in 2023

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