 Heritage Crowdfunding: The Influence Of Proximity Dynamics On The Decision To ContributeCrowdfunding patrimonial: influence des dynamiques de proximités sur la décision de contribuerAurore Boiron ()
Post-Print from HAL Abstract: In response to the public finance crisis, crowdfunding dedicated to heritage preservation has developed as a complementary mode of financing to traditional funding sources. To promote its success, our research investigates how to encourage contributions. Relying on the socio-economic approach to proximities, enriched by the anthropological concept of heritage emotion and the multidisciplinary concept of identity, a qualitative study through an online questionnaire was conducted with contributors on the platform fondation-patrimoine.org. Our findings reveal the complexity of motivations behind each contribution, as well as the dynamics of proximities, geographical, cognitive, relational, and particularly affective, in the decision to contribute to heritage crowdfunding. A better understanding of these proximities appears to be an asset for project carriers to maintain, strengthen, activate, or reawaken these links that influence the decision to contribute. Recommendations are made to improve the effectiveness of campaigns. Date: 2024-06-14 Published in Colloque sur le management de la créativité et des pratiques innovantes, CréaPI, Vallorem, Jun 2024, Orléans, France There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04628743 Access Statistics for this paper More papers in Post-Print from HAL |
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