Bottom of the Pyramid Strategies as a Development Tool: Case of Morocco Microfinance

Abdellatif Zriouli () and Salma Echcharqy
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Abdellatif Zriouli: LAREM - Laboratoire de Recherches en Management - ISCAE - Institut Supérieur de Commerce et d'Administration des Entreprises
Salma Echcharqy: ISCAE - Institut Supérieur de Commerce et d’Administration des Entreprises

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Abstract: Microfinance emerges as a special tool for Bottom of the Pyramid (BoP) strategies developed by Prahalad (2005). It has an interesting history in Morocco since 1993 with a non-profit organization granting small loans to rural women (Diani, 2019). The initiative has aroused the interest of public authorities and international institutions, allowing a considerable growth of microfinance (Duval, 2001). Using a systematic review of empirical articles, this paper aims to explore how BoP strategies function as a development tool in Moroccan microfinance. We'll consider financial outcomes as income, saving, expenditure, accumulation of assets, and expanding current activities; as well as non-financial outcomes including health, food security and nutrition, education, child labor, and women's empowerment. We'll examine the regulatory environment, key players, and trends in the sector, assessing the impact of microcredit on low-income populations. We'll also identify challenges and opportunities to enhance financial inclusion and economic development in Morocco. The mixed outcomes of microcredit on poor populations all over the world led us to investigate the case of Morocco, answering the question: Does microcredit combine social development with profitability? We find positive impact for borrowers, although some cases reveal non-significant or even negative outcomes whose causes must be sought elsewhere, such as in the transformative effect (Banerjee et al., 2015) or in loan delinquency (Chong, 2021).

Keywords: Stratégies BdP; microcrédit; impact; Maroc. (search for similar items in EconPapers)
Date: 2024-06-30
New Economics Papers: this item is included in nep-ara and nep-fdg
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, inPress, International Journal of Accounting, Finance, Auditing, Management and Economics, Vol. 5 (No. 6 (2024)), pp.484-509. ⟨10.5281/zenodo.12189089⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04629415

DOI: 10.5281/zenodo.12189089

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