Sans héritage comment créer de l’authenticité ? Quels récits pour les néovignerons ?

Sarah Mussol () and Yosr Ben Tahar ()
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Sarah Mussol: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier

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Date: 2020-09-25
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Published in 15ème Journée AFM « Marketing Agroalimentaire », Sep 2020, Montpellier, France

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