How to sell wine in the french hyper and supermarkets? An analysis of private label branding strategies in the wine sector

Yosr Ben Tahar (), Sarah Mussol () and Charlotte Massa
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Sarah Mussol: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier

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Date: 2021-11-25
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Published in Journée de Recherche en Marketing du Vin, Nov 2021, Montpellier, France

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