Beyond the black hole, the untapped horizons of technological innovation in banking: summary of the literature and outlook

Au-delà du trou noir, les horizons inexploités de l’innovation technologique bancaire: synthèse de la littérature et perspectives

Augustin Mbam (), Amira Berriche () and Claude Bekolo ()
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Augustin Mbam: Université de Lille
Amira Berriche: Université de Lille
Claude Bekolo: Université de Douala

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Abstract: The technological innovation has become essential in the banking industry and has redefined the relationship between banks and their customers. The aim of this communication is to present a synthesis on the major theories and current trends of this innovation. Indeed, the literature shows tensions and shortcomings regarding the theoretical and conceptual perspectives of this innovation. In addition to these perspectives, we propose a new approach called Worm hole to allow banks to go beyond existing innovations by integrating emerging technologies such as the metaverse, AI, crypto-assets, and blockchain. This new approach offers banks the possibility to push the boundaries of banking innovation to reach new horizons of growth and untapped opportunities in an ever-evolving industry.

Keywords: Technological innovation; Banking sector; Strategic ocean; Black hole; Worm hole; Innovation technologique; Secteur bancaire; Océan stratégique; Trou noir; Trou de ver (search for similar items in EconPapers)
Date: 2024-01-18
New Economics Papers: this item is included in nep-cse, nep-pay and nep-sbm
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Published in Conférence Internationale sur les Tendances Marketing - IMTC, Jan 2024, Venise, Italie

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