Hospital and Retailing. From Retailing in Hospitals to Hospitals in Retailing

Hôpital et commerce de détail. Du commerce de détail dans les hôpitaux aux hôpitaux dans le commerce de détail

Naïla Gallouj (), Camal Gallouj () and Florence Rodhain ()
Additional contact information
Camal Gallouj: Université Sorbonne Paris Nord
Florence Rodhain: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: In this contribution we seek to clarify and analyze the links that exist or may exist between the world of hospitals and healthcare and that of commerce. We show that there are three ways of conceiving and analyzing these relationships. Firstly, by taking a general approach to the retailization of healthcare; secondly, by addressing the question of the retail offer in hospitals; and thirdly, by considering the diametrically opposed logic that refers to the medical and healthcare offer by retailers. In all cases, whether the rapprochement is initiated by healthcare or retail players, a similar evolution and strategic behavior can be observed.

Keywords: gift shops; Medtail; Retailization of healthcare; Hospital retailing (search for similar items in EconPapers)
Date: 2024
New Economics Papers: this item is included in nep-inv
Note: View the original document on HAL open archive server: https://hal.science/hal-04712791v1
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Published in European Review of Service Economics and Management, 2024, 1 (17), pp.184-197. ⟨10.48611/isbn.978-2-406-17198-0.p.0185⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04712791

DOI: 10.48611/isbn.978-2-406-17198-0.p.0185

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