The perceived value of the consumption experience in the case of volunteer tourism

Caroline Baillet (), Didier Bédé () and Orélien Berge ()
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Caroline Baillet: Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Didier Bédé: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, LGTO - Laboratoire de Gestion et des Transitions Organisationnelles - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse
Orélien Berge: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: We propose to analyze a recent tourism trend: volunteer tourism. This practice, on the border of eco tourism and humanitarian mission, offers a life experience that goes far beyond a simple touristic travel. Each trip is connected to a mission in real situation that can take different forms: protection of fauna or flora, support scientific research, etc.To understand why some consumers choose this kind of tourism, we propose an approach by the value of the consumption experience and its various components (utility value, knowledge, experiential stimulation, etc). Thus, we would like to reveal the potential of value of this touristic product to enable the stakeholders to optimize the communication mix of their offer. In our empirical part, we reviewed the websites of providers that offer consumers the opportunity to become volunteer tourists. Thanks to the collection of a hundred stories written by volunteers, we conducted an exploratory qualitative analysis. Our study takes aims at describe the consumers motivations through the value of the components of their consumption experience.

Keywords: Eco-volunteerism; tourism; consumption value; consumer behavior (search for similar items in EconPapers)
Date: 2010-04-22
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Published in Third International Conference on Sustainable Tourism: Issues, Debates & Challenges, TEI Heraklion, Apr 2010, Crete and Santorini, Greece

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04743877

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