Le relatif avantage concurrentiel du marketing vert

Rémy Park () and Philippe Mouillot ()
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Rémy Park: CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers
Philippe Mouillot: CEREGE [Poitiers] - Centre de recherche en gestion [UR 13564] - UP - Université de Poitiers = University of Poitiers, UP - Université de Poitiers = University of Poitiers

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Date: 2025-10-25
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Published in Franck Duquesnois; Emmanuelle Sauvage; Johannes Schaaper. Le management international à l’épreuve des transitions environnementales, sociales et digitales, Vuibert, pp.75-87, 2025, Collection Atlas AFMI, 978-2-311-41517-9

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