Integration of dashboards in Moroccan industrial companies: study of the level of integration and its impacts on organizational performance

Intégration des tableaux de bord dans les entreprises industrielles marocaines: étude du niveau d'intégration et de ses impacts sur la performance organisationnelle

Abdeslam Chraibi, Nouhaila Benabdellah () and Ghizlane Benrezzouq
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Abdeslam Chraibi: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]
Nouhaila Benabdellah: ENCGT - Ecole Nationale de Commerce et de Gestion de Tanger - UAE - Abdelmalek Essaadi University [Tétouan] = Université Abdelmalek Essaadi [Tétouan]
Ghizlane Benrezzouq: Ecole Nationale de Commerce et de Gestion Oujda - ENCG Oujda

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Abstract: This study examines the level of integration and use of dashboards in Moroccan industrial companies, motivated by the need to understand their success and impact. An exploratory-explanatory methodology was employed, collecting data via a quantitative questionnaire sent to various industrial companies. The results show that 96% of the companies use at least one dashboard, with complete adoption among large companies and 80% among SMEs. Strategic dashboards are the most common, followed by management dashboards. Companies reported significant improvements, including increased productivity, reduced production costs, and better financial situations. In conclusion, the integration of dashboards is widespread and effective, enabling companies to enhance their performance. Future research is suggested to further analyze the real benefits, especially in the pharmaceutical sector

Keywords: Tableau de bord entreprises marocaines entreprises industrielles JEL classification : M49 Type de papier : Recherche Empirique Dashboard Industriel companies Moroccan companies Classification JEL: M49 Paper Type: Empirical Research; Tableau de bord; entreprises marocaines; entreprises industrielles JEL classification : M49 Type de papier : Recherche Empirique Dashboard; Industriel companies; Moroccan companies Classification JEL: M49 Paper Type: Empirical Research (search for similar items in EconPapers)
Date: 2024-11-30
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Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2024, ⟨10.5281/zenodo.14060947⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04777891

DOI: 10.5281/zenodo.14060947

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