Hotels’ environmentally-framed eWOM. The moderating role of environmental culture

David d'Acunto, Raffaele Filieri () and Stefano Amato
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Raffaele Filieri: Audencia Business School
Stefano Amato: Alta Scuola Politecnica

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Abstract: Consumers are increasingly concerned about sustainable development. This study investigates the impact of environmentally-framed reviews on review rating scores considering the moderation of the reviewer's country's environmental performance. We use ordered logistic and linear regression analysis on a dataset of 45k TripAdvisor reviews of green hotels posted by reviewers from 150 countries. The findings reveal that environmentally-framed reviews are associated with higher rating scores, and the reviewer's country's environmental performance positively moderates this impact. This indicates that the environmental ranking of the reviewer's country of origin influences environmentally-framed eWOM about green and non-green services.

Keywords: environmentally-framed reviews rating score electronic word-of-mouth country environmental performance environmental performance index green hotels big data analytics; environmentally-framed reviews; rating score; electronic word-of-mouth; country environmental performance; environmental performance index; green hotels; big data analytics; Environmentally-framed reviews; Rating score; Electronic word-of-mouth; Country environmental performance; Environmental performance index; Green hotels; Big data analytics (search for similar items in EconPapers)
Date: 2023-05
New Economics Papers: this item is included in nep-cse, nep-ene, nep-env and nep-inv
Note: View the original document on HAL open archive server: https://hal.science/hal-04781820v1
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Published in Tourism Management, 2023, 98 (October 2023), ⟨doi.org/10.1016/j.tourman.2023.104776⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04781820

DOI: 10.1016/j.tourman.2023.104776

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