Fidélisation sans loyauté n’est que ruine de l’engagement ! Vers une fidélisation territoriale plutôt qu’organisationnelle

Elise Marcandella ()
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Elise Marcandella: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2024-02-01
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Published in Regards croisés - Question(s) de management, 2024

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