Replacing a delisted brand with premium and standard private labels: The role of brand preference and type of shopping trip

Léopold Lessassy ()
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Léopold Lessassy: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2019
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Published in International Journal of Retail & Distribution Management, 2019, 47 (10), pp.1057-1073. ⟨10.1108/IJRDM-01-2018-0021⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04810020

DOI: 10.1108/IJRDM-01-2018-0021

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