Effect of fear appeal during the first wave of COVID 19 in France: Fear control rather than danger control?

G. N'Goala, Marie-Claire Wilhelm () and Marie-Laure Gavard-Perret ()
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Marie-Claire Wilhelm: UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Marie-Laure Gavard-Perret: UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes

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Date: 2022-01-01
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Published in French-Austrian-German Workshop on Consumer Behavior, Jan 2022, Germany, Germany

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