Factors of effectiveness of green nudges for more eco-responsible behaviour – Systematic review and research directions

Clement Carrel (), Marie-Laure Gavard-Perret () and Cindy Caldara ()
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Clement Carrel: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes
Cindy Caldara: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Abstract: Considering the rise of green nudges, our objective is to determine the factors of their effectiveness through a systematic review, following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, which analyses 28 articles and 73 pro-environmental nudges. Following a redefinition of the concept and a categorisation based on the construal-level theory of psychological distance (opposing the lever of the ‘how' to that of the ‘why' of choice), the effectiveness of green nudges is analysed. A relationship of dependence appears between the (in)effectiveness of nudges and (1) the levers, mechanisms and techniques mobilised; (2) the visibility of the behaviour by others; (3) the field of application; and (4) the geographical area. These analyses and the limitations of the work reviewed provide a basis to propose avenues for research. New theoretical insights and recommendations are provided in favour of more effective nudges for the adoption of ecological and responsible behaviours.

Keywords: behavioural incentives; construal-level and psychological distance theories; green nudge; s nudge effectiveness; sustainability (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (2)

Published in Recherche et Applications en Marketing (English Edition), 2023, 38 (3), pp.32-76. ⟨10.1177/20515707231177814⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04817184

DOI: 10.1177/20515707231177814

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