Générativité: proposition d'une nouvelle conceptualisation mobilisant une générativité situationnelle

C. Assaf and Marie-Laure Gavard-Perret ()
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C. Assaf: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Marie-Laure Gavard-Perret: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2020-01-01
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Published in Congrès de l'Association Française du Marketing (AFM), Jan 2020, Biarritz, France

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