NEW SOCIALLY RESPONSIBLE CONSUMPTION PRACTICES: AN EMPIRICAL APPROACH THROUGH THE LENS OF ECO-PHILOSOPHY

LES NOUVELLES PRATIQUES DE CONSOMMATION SOCIALEMENT RESPONSABLE: UNE APPROCHE EMPIRIQUE PAR LE PRISME DE L’ECO-PHILOSOPHIE

Nadège Ianni (), Aurélie Kessous () and Pierre Valette-Florence ()
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Nadège Ianni: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Aurélie Kessous: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Abstract: This paper explores socially responsible consumption practices motivated by status. Nineteen mixed interviews were conducted with socially responsible consumers. Thematic analysis revealed four status-motivated practices, rooted in a marketing and philosophical conceptual framework. This behavior, driven by a search for exclusivity, is akin to snobbery and shows that effort generates status. The communication of status is established through educational transmission and sharing and concerns the reduction of consumption.

Keywords: socially responsible consumption; socially responsible conspicuous consumption; voluntary simplicity; cooperation; eco-philosophy,consommation socialement responsable; consommation ostentatoire socialement responsable; simplicité volontaire; coopération; éco-philosophie (search for similar items in EconPapers)
Date: 2024-12-05
New Economics Papers: this item is included in nep-env and nep-inv
Note: View the original document on HAL open archive server: https://hal.science/hal-04834488v1
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Published in 5ème Journée du Marketing et Développement Durable - JMDD, Association Française du Marketing, Dec 2024, Strasbourg, France

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