How much does gamification cost? How much does it bring in?

La gamification combien ça coûte ? Combien ça rapporte ?

Julian Alvarez (), Laurent Auneau, Sam Damani and Clément Muletier
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Julian Alvarez: GERIICO - Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 - Université de Lille, CRIStAL - Centre de Recherche en Informatique, Signal et Automatique de Lille - UMR 9189 - Centrale Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique, Ludoscience - Ludoscience : Studying Video Games, Immersive factory [France], INSPE LHdF - Institut national supérieur du professorat et de l'éducation - Académie de Lille - Hauts-de-France - Université de Lille

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Abstract: Round table discussion with representatives from development studios, consultants and researchers. Each participant shared his or her approach to answering questions about the costs, returns on investment and success factors associated with gamification.

Keywords: Gamification; Business; Return on investment; Business models; Retours sur investissement; Modèles économiques (search for similar items in EconPapers)
Date: 2016-05-24
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Published in Game All Over : "La Gamification pour le Marketing et les R.H.", La Plaine Image, May 2016, Tourcoing, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04861995

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