Identifying and Understanding the Intersectional Cues That Matter for Customers in Speed Dating Events

Hugues Séraphin and Damien Chaney
Additional contact information
Hugues Séraphin: Oxford Brookes University
Damien Chaney: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

Post-Print from HAL

Abstract: This study has investigated intrinsic and extrinsic intersectional cues taken into consideration by consumers when evaluating a product or a service at the intersection between the hospitality industry and the dating industries. The five main contributions of this study are as follows. First, the cue theory is a valid approach to investigate industry‐specific and intersectional products and services alike. Second, understanding of customer needs in the hospitality industry is partial, as existing research is based only on industry‐specific examples. Third, speed dating events could potentially be a competitive advantage for bars and restaurants. Fourth, online reviews are not always the most suitable and reliable data, as consumers are sometimes adopting a protective self-presentation attitude, particularly when frustrated about something. Finally, events are characterized by the types of activities participants are involved in: their level of involvement, encounters, and emotions experienced.

Date: 2024-07-22
References: Add references at CitEc
Citations:

Published in Event Management, 2024, 28 (6), pp.933-948. ⟨10.3727/152599524X17066809545647⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04919655

DOI: 10.3727/152599524X17066809545647

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().