The specificities of word-of-mouth creation through events

Julian Hofmann () and Olivier Kovarski ()
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Julian Hofmann: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Olivier Kovarski: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2023-05-23
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Published in EMAC annual conference 2023, The European Marketing Academy (EMAC), May 2023, Odense, Denmark

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04963139

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