Importance of satisfaction and role of audit in the development of an internal communication dashboard: A practical case study

Importance de la satisfaction et rôle de l’audit dans l’élaboration d’un tableau de bord de communication interne: étude de cas pratique

Mohamed Amine M'Henna ()
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Mohamed Amine M'Henna: Taif University, KSA, ISETJ - Institut Supérieur des Etudes Technologiques de Jendouba- ISETJ

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Abstract: Understanding employees' communication needs is the primary objective of this research. The study seeks to identify the communication needs of employees in an organization to understand and explain the relationship between their satisfaction and the company's internal communication practices. Indeed, an internal communication audit allowed us to measure the level of the communication climate within the chosen firm. The essential components of internal communication satisfaction were identified through a mixed approach; qualitative and quantitative. The measurement of internal brand image, internal cohesion, and communication climate in addition to satisfaction allowed us to present a personalized internal communication dashboard for the firm. L'étude peut servir de modèle pour les entreprises qui n'ont pas de pratiques de communication internes mises en place et présente des implications importantes pour celles qui cherchent à élaborer un tableau de bord de communication interne.

Keywords: Internal communication; satisfaction; audit; communication dasboard; internal branding.; communication interne; tableau de bord; image de marque interne.; communication interne satisfaction audit tableau de bord image de marque interne Internal communication satisfaction audit communication dasboard internal branding; image de marque interne Internal communication; internal branding (search for similar items in EconPapers)
Date: 2023-01-31
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Published in Revue Internationale des Sciences de Gestion, 2023, 6 (1), pp.289 - 314. ⟨10.5281/zenodo.7613083⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04964344

DOI: 10.5281/zenodo.7613083

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