Qualité et territoire: une construction stratégique

Anne Rollet ()
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Anne Rollet: CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université, Université de la Méditerranée - Aix-Marseille 2

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Abstract: The action research "Alpine apple(s)" is developed within the framework of a constructivist feedback. The SME producing fruit and vegetables is trying to overcome the crisis of its mission and its legitimacy. Due to the weakness of its resources, the development of the new entrepreneurial justification, in the face of the different "stakeholders", is only possible collectively. The product/territory pair illustrates the formation, from meta-rules, of this strategy as a process of cohesion between individual and collective projects.

Keywords: PME; couple produit/territoire; légitimité; constructivisme; méta-règle; projet stratégique (search for similar items in EconPapers)
Date: 2000
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Published in Revue de l'Economie Méridionale, 2000, 48 (4), pp.61-93

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