L'éco-conception digitale appliquée aux sites Internet: vers une compréhension des perceptions et attentes des internautes

Alizée Roux (), Mathieu Kacha () and Sandrine Heitz-Spahn ()
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Alizée Roux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This communication proposal aims to examine, from a marketing perspective, internet users' perceptions and expectations regarding digital eco-design, specifically for websites. Given growing environmental challenges, understanding how users perceive and evaluate eco-design approaches becomes essential. The qualitative methodology is based on 18 semi-structured interviews conducted with internet users of varied profiles, allowing for an in-depth exploration of their representations, expectations, and potential reservations regarding these emerging practices. The results indicate that consumers' knowledge of websites' environmental impacts remains spontaneously limited. The results also highlight 1. a lack of consumer knowledge regarding environmentally friendly websites. 2. expectations concerning the exemplarity of certain companies or organizations regarding the environmental impact of their website, as well as the consistency of their actions within their environmental approaches.

Keywords: éco-conception digitale; site web éco-conçu; enjeux environnementaux liés au web; éco-conception ...; site web éco-co...; enjeux environn... (search for similar items in EconPapers)
Date: 2025-03-27
Note: View the original document on HAL open archive server: https://hal.science/hal-05011525v1
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Published in 11ème Journée du Marketing du Grand Est, Mar 2025, Dijon, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05011525

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