Loss and gain framing to encourage repeated real-effort provision: An experiment

Penelope Buckley, Béatrice Roussillon () and Sabrina Teyssier
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Penelope Buckley: GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Béatrice Roussillon: GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes
Sabrina Teyssier: GAEL - Laboratoire d'Economie Appliquée de Grenoble - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes

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Abstract: We examine the effects of gain framing and loss framing on small, repetitive efforts with piece-rate payoffs in laboratory experiments. Theoretical predictions, arising from the anticipation of higher reference points under loss framing, suggest an increased effort in that context. However, our results do not support this hypothesis; in fact, a reverse effect is observed among a subset of participants. Our findings also indicate that loss framing tends to increase participants' stress levels.

Keywords: Framing effects; Loss aversion; Prospect theory; Reference dependence; Risk aversion (search for similar items in EconPapers)
Date: 2025-09
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Published in Research in Economics, 2025, 79 (3), pp.101030. ⟨10.1016/j.rie.2025.101030⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05016097

DOI: 10.1016/j.rie.2025.101030

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