Le jeu online: quand le communautaire appelle au contenu additionnel
Lydie Belaud (),
Sandrine Heitz-Spahn () and
Hélène Yildiz ()
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Lydie Belaud: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Hélène Yildiz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
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Date: 2015-09
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Published in 14ème Journée de Recherche sur le marketing digital, Sep 2015, Paris, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05018034
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