Should I stay or should I go? How app affordances, psychological needs and engagement types shape the path to healthy eating behaviors

Agnès Helme-Guizon (), Caldara Cindy () and K. Raies ()
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Agnès Helme-Guizon: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes
Caldara Cindy: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA - Université Grenoble Alpes
K. Raies: EM - EMLyon Business School

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Abstract: Engagement with nutritional apps is studied with a mixed-method approach: (1) a qualitative study (n=33) explores the link between affordances and several engagement types; (2) a survey (n=518) via regressions and fsQCA establishes combinations of affordances fulfilling psychological needs (autonomy, relatedness, competence) associated with engagement types and improved food behavior.

Keywords: Affordances; Engagement; Nutritional Applications; FsQCA; Self-Determination Theory; Psychological Needs (search for similar items in EconPapers)
Date: 2025-05-14
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Published in 41ème Congrès de l'Association Française du Marketing, May 2025, Lille, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05018792

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