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Marketing des services: innovation dans le partage d’accès sécurisé

Dominique Laurence ()
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Dominique Laurence: CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Keywords: Marketing (search for similar items in EconPapers)
Date: 2024
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Published in Marketing, Ellipses, pp.103-120, 2024, Études de cas (ISSN 3073-1658), 978-2-340-09378-2

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