Examining Human Interactions with Smart Retail Technology: A Hybrid SEM- fsQCA Investigation

Syed Fazal-E-Hasan, Gary Mortimer (), Sujana Adapa, Mohd Adil, Sathyaprakash Makam, Mohd Sadiq and Ali Amrollahi
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Syed Fazal-E-Hasan: ACU - Australian Catholic University
Gary Mortimer: QUT - Queensland University of Technology [Brisbane]
Sujana Adapa: UNE - University of New England
Mohd Adil: National Institute of Technology [Hamirpur]
Sathyaprakash Makam: ESC [Rennes] - ESC Rennes School of Business
Mohd Sadiq: ACU - Australian Catholic University
Ali Amrollahi: Macquarie University [Sydney]

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Abstract: As technologies evolve, businesses have focused on enhancing human interactions beyond simple satisfaction. This new research builds on recent exploratory work, responding to calls for testing antecedents and consequences of Smart Retail Technology (SRT) interactions. An online survey was administered to 338 respondents. In addition to structural equation modelling (SEM), fuzzy set Qualitative Comparative Analysis (fsQCA) was employed to identify value outcomes. Results demonstrate that the more individuals perceive a business's technologies to be distinctive, the more likely they are to interact with those technologies. Respondents' innovativeness was positively associated with their intentions to interact with SRT. The fsQCA outcomes offer an understanding of the types of individuals who perceive value through SRT interaction. Findings offer managerial implications and extend current knowledge about adopting interactive technologies. This is the first study to contribute a comprehensive SRT model that examines the inter-relationships between antecedents and consequences of interacting with SRT.

Keywords: Smart retail technology; human interaction; consumer perceptions; value; perceived risk (search for similar items in EconPapers)
Date: 2024-06-11
Note: View the original document on HAL open archive server: https://hal.science/hal-05068523v1
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Published in International Journal of Human-Computer Interaction, 2024, 41, pp.4541 - 4551. ⟨10.1080/10447318.2024.2352213⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05068523

DOI: 10.1080/10447318.2024.2352213

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