Coopetitive behaviors of… cooperatives: The case of the development of Bulk By Languedoc Team, a collaborative tool for exporting bulk wine

Comportements coopétitifs... des coopératives: le cas du développement de Bulk By Languedoc Team, un outil collaboratif d’export de vin en vrac

Foued Cheriet () and Carole Maurel ()
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Foued Cheriet: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, Pôle Vigne et Vin - L'Institut Agro - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - Institut Agro Dijon - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Carole Maurel: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier

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Abstract: Based on the academic support experience of a group of wine cooperatives in the south of France, this research aims to develop collaborative tools for better valorization of bulk wine for export. It shows the coexistence of collaborative and competitive behaviors between these actors. In addition, the results illustrate the extent to which collaboration between cooperatives can constitute a vector for developing outlets that is difficult to achieve alone, in a context of financial difficulties in the sector, geopolitical tensions and a decline in wine consumption.

Keywords: cooperatives; wine; bulk; export; coopetition; coopératives; vin; vrac; coopétition (search for similar items in EconPapers)
Date: 2025-05-19
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Published in 15ème conférence annuelle d’Atlas-AFMI, May 2025, La Rochelle, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05085327

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