Faire sentir ou percevoir l'odeur: en quête de figuration dans la création publicitaire de parfums

Rodrigo Fontanari ()
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Rodrigo Fontanari: IUT Paris - Rives de Seine - Institut Universitaire de Technologie de Paris - Rives de Seine - UPCité - Université Paris Cité

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Abstract: Faire sentir ou percevoir l'odeur : en quête de figuration dans la création publicitaire de parfums

Date: 2025-03-26
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Published in CNRIUT 2025 Bayonne - Pays Basque, IUT de Bayonne Pays Basque, Mar 2025, Bayonne, France

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