Unveiling decision biases shaping sustainable innovation: a typology of marketing managers

Sophie Richit () and Aurélie Hemonnet-Goujot ()
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Sophie Richit: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Aurélie Hemonnet-Goujot: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université

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Date: 2025-05
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Published in 54th Annual Conference of the European Marketing Academy (EMAC), May 2025, Pozuelo de Alarcón (Madrid), Spain

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