Eco-friendly web design: Towards an understanding of Internet user’s perceptions and expectations

Alizée Roux (), Mathieu Kacha () and Sandrine Heitz-Spahn ()
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Alizée Roux: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Mathieu Kacha: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine
Sandrine Heitz-Spahn: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This proposal aims at examining users' perceptions and expectations regarding digital eco-design applied to websites, given growing environmental challenges, understanding how users perceive and evaluate eco-design approaches becomes essential. A qualitative methodology is based on 18 semi-structured interviews exploring their perceptions and expectations regarding these practices. Results indicate that consumers' knowledge of websites' environmental impacts remains spontaneously limited. Results also highlight that consumers expect the exemplarity of certain companies or organizations regarding the environmental impact of their website.

Keywords: digital eco-design; sustainable website design; web-related environmental impacts; eco-friendly web design (search for similar items in EconPapers)
Date: 2025-06-25
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Published in 9th French-Austrian-German Workshop, Montpellier Management, Jun 2025, Montpellier, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05137571

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