Managing hyper-frequentation of heritage sites: from a growing problem to undifferentiated and segmented responses segmented

Krebs Anne, Christine Petr () and Cyril Surbled
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Krebs Anne: Musée du Louvre
Christine Petr: LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], UBS - Université de Bretagne Sud, MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet - UR - Université de Rennes - UBS - Université de Bretagne Sud - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - GENES - Groupe des Écoles Nationales d'Économie et Statistique - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - UR2 - Université de Rennes 2 - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris]

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Abstract: In the current context of cultural fever (Benhamou, 2001), certain heritage facilities and sites are experiencing levels of visitor numbers which, beyond a certain threshold – whether objective or perceived – can be described as hyper-frequentation. The term, which is still rarely used in French museum tradition and in academia, covers very specific realities in at least four dimensions of the activity of museums, monuments and exhibition venues: free admission, major temporary exhibitions, high international tourist attendance and the "masterpiece" effect. The purpose of this article is to refine the diagnosis of the impact of crowds in cultural settings, the concept of hyper-frequentation, its human and organisational consequences, and its management.

Keywords: ethology; management; marketing; heritage; Hyper-frequentation; Hyper-frequentation heritage marketing management ethology (search for similar items in EconPapers)
Date: 2007-07-01
Note: View the original document on HAL open archive server: https://hal.science/hal-05187548v1
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Published in 9th International Conference on Arts and Culture Management, Association Arts and Culture Management, Jul 2007, Valencia (Espagne), Spain

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