E-COMMERCE: A CATALYST OF MARKETING ESPECIALLY ON FMCG PRODUCT UNDER COVID PANDEMIC

Puneet Kumar, Nidhi Agarwal and Himani Saraswat
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Puneet Kumar: IIMT College of Engineering, Greater Noida, UP, India.
Nidhi Agarwal: ISE, Ghaziabad, UP, India.
Himani Saraswat: IIMT College of Engineering, Greater Noida, UP, India.

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Abstract: The present paper explains how E-commerce is effected during COVID pandemic especially on FMCG product. E-commerce (electronic commerce) is the activity of buying or selling of products on online services or over the Internet. E-Commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management system, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. There are three areas of e-commerce: online retailing, e-markets, and online auctions. E-commerce is supported the business. Objective of the study: To study the importance of e-commerce in FMCG products, To study the hike of e- commerce in FMCG products in post COVID pandemic. Sample: Randomly selected 50 housewives who can use e-commerce in FMCG products. Result: E-Commerce boost the FMCG Sector at Post COVID-19. The impact of COVID-19 has increased the demand for household items and grocery items. As COVID-19 continues to create havoc with markets, industries and small businesses being shut, people in lockdown were abstained from buying non-essential items. Disruption of home deliveries meant that no one could buy any essential or non-essential items online.

Date: 2021-05-29
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Published in Asian Journal of Advances in Research, 2021, 4 (1), pp.430-440

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