CSR: Manage, Understand, Act

La RSE maîtriser - Comprendre - Agir

Philippe Jourdan (), Jean-Claude Pacitto () and Valérie Jourdan
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Philippe Jourdan: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel
Jean-Claude Pacitto: UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Valérie Jourdan: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Abstract: Faced with the rapid rise of Corporate Social Responsibility (CSR) as a strategic priority, a paradox persists: its implementation often remains confused, fragmented, and difficult to operationalize. This book responds to two essential observations. On the one hand, the lack of knowledge about the genealogy of CSR and the multiple schools of thought that have shaped it leads to a disparity of definitions, undermining its credibility. On the other hand, its multidisciplinary nature—spanning management, law, sociology, marketing, and environmental sciences—makes its translation into concrete and effective actions particularly complex. Designed as a practical and educational guide, this book targets a broad audience: students, managers, trainers, and professionals engaged in implementing CSR approaches. Far from pursuing over-specialization, it offers a balanced, generalist training, enabling readers to navigate between understanding strategic issues and operational deployment. Structured into three parts, the book first explores the historical and conceptual foundations of CSR, then provides tools and methodologies for its implementation within a rigorous normative framework. Finally, it invites readers to test and deepen their knowledge through a series of practical exercises: review questions, multiple-choice tests, and mini-cases inspired by real situations. An indispensable resource for anyone wishing to clarify, structure, and optimize their commitment to a meaningful and future-oriented endeavor.

Keywords: marketing; sustainability; CSR (search for similar items in EconPapers)
Date: 2025-03
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Published in Ellipses, 2025, 9782340101906

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05244777

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