Influencer la perception du risque cyber: résultats préliminaires et perspectives de la conception d’un cyberscore perspectives de la conception d’un cyberscore

Emilie Peneloux (), Cécile Godé () and Philippe Lépinard ()
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Emilie Peneloux: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Cécile Godé: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon
Philippe Lépinard: IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel

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Abstract: Cyber risk is increasing, with more cyberattacks causing significant consequences. Organizations respond by implementing cybersecurity strategies combining technical solutions and employee awareness. This is crucial, as human vulnerability remains the primary weakness. However, cyber risk is often underestimated, and employees bypass security best practices. To address this, we apply the Protection Motivation Theory (PMT) and the Extended Parallel Process Model (EPPM) to influence cyber risk perception. Unlike most studies, we adopt a qualitative Design Science Research (DSR) approach to emphasize fear appeal design. Our research question is: How can a fear appeal be designed to influence employees' perception of cyber risk? Grounded in Critical Realism (CR), we identify generative mechanisms that enhance cyber risk perception, including a cyberscore format, targeting middle management and using binding communication. We develop an artifact within a banking institution, implement evaluation strategies, and present preliminary findings. This study offers theoretical, methodological, and practical contributions.

Keywords: Middle Management; Information Security Risk; Information Security; Fear Appeal; Design Science Research; Cybersecurity; Cyberscore; Cyber risk (search for similar items in EconPapers)
Date: 2025-08-14
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Published in AMCIS 2025 Proceedings, Association for Information Systems (AIS), Aug 2025, Montréal (Québec), Canada

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05246157

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