Do green employer labels matter? A study of the impact of advertising environmental responsibility on recruitment

Jean Pfiffelmann (), Patrick de Pelsmacker, Chloé Guillot-Soulez () and Sébastien Soulez ()
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Jean Pfiffelmann: EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School - UNISTRA - Université de Strasbourg, Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg
Patrick de Pelsmacker: Université d'Anvers - UA - University of Antwerp
Chloé Guillot-Soulez: UJML - Université Jean Moulin - Lyon 3 - Université de Lyon, MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Sébastien Soulez: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UL2 - Université Lumière - Lyon 2

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Keywords: Eye tracking; Employer attractiveness; Corporate social responsibility; Green employer label; Employer label; Recruitment advertising (search for similar items in EconPapers)
Date: 2025-06-12
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Published in International Journal of Advertising, 2025, 44 (6), pp.985-1016. ⟨10.1080/02650487.2025.2511352⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05268964

DOI: 10.1080/02650487.2025.2511352

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