Understanding the relationships between poeticizing language and brand content stratégies: an exploratory study using the theory of economies of worth

Hélène Le Léannec Tahi and Nathalie Veg-Sala ()
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Hélène Le Léannec Tahi: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School

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Date: 2025
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Published in IFFTI Conference, 2025, Londres, United Kingdom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05291359

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