How immersion in virtual gaming worlds connects children to brands

Zineb Kamal (), Géraldine Michel () and Victor Lima
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Zineb Kamal: LAB IAE Paris - Sorbonne - IAE Paris - Sorbonne Business School
Géraldine Michel: IAE Paris - Sorbonne Business School

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Date: 2025
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Published in How immersion in virtual gaming worlds connects children to brands, 2025, Londres, United Kingdom

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