I love you because …: rôle de la personnalité et des actions RSE de l’enseigne dans le transfert affectif enseigne-marque enseigne

Léa Pecjak () and Sophie Changeur ()
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Léa Pecjak: ESC Amiens
Sophie Changeur: IAE - IAE AMIENS

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Date: 2023-05-10
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Published in 39e congrès international de l’AFM, May 2023, Vannes, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05318307

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