Integrating user experience into the development of company-generated content on social media: the role of affordances

Intégration de l'expérience utilisateur dans l'élaboration des contenus générés par l'entreprise sur les médias sociaux: le rôle des affordances

Adrien Vasseur-Tremblay () and Christophe M. Elie-Dit-Cosaque ()
Additional contact information
Adrien Vasseur-Tremblay: MEMIAD - Management, économie, modélisation, informatique et aide à la décision [UR7_3] - UA - Université des Antilles
Christophe M. Elie-Dit-Cosaque: MEMIAD - Management, économie, modélisation, informatique et aide à la décision [UR7_3] - UA - Université des Antilles

Post-Print from HAL

Abstract: The quality of the experience lived by social media users is significantly linked to the content generated by companies. These companies must effectively incorporate user experience into their social media marketing strategies in order to achieve improved performance. A key challenge, therefore, is to understand how companies can foster a positive and well-managed experience to sustain their brand image in highly competitive environments. To address these challenges, this research integrates previous work on social media marketing strategies (Li et al., 2021), customer experience management (Arkadan et al., 2024), and the concept of affordance (Karahanna et al., 2018) to develop a model aimed at better understanding how technological features are considered in managing user experience during the implementation of social media marketing strategies. A qualitative study is designed to test the model in the field. The main expected contributions are highlighted.

Keywords: Online music; Social media marketing strategies; Firm generated content (FGC); Customer experience management; Musique en ligne; Affordances; Contenu généré par les entreprises (CGE); Gestion de l'expérience client; Stratégies marketing sur les médias sociaux (SMMS) (search for similar items in EconPapers)
Date: 2025-05-21
Note: View the original document on HAL open archive server: https://hal.science/hal-05320080v1
References: Add references at CitEc
Citations:

Published in 30ème Congrès de l’Association Information et Management (AIM 2025), May 2025, Lyon, France

Downloads: (external link)
https://hal.science/hal-05320080v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05320080

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().