Contributions of ICT to supply chain performance: verification test based on the case of pharmaceutical product distribution

Apports des NTIC sur la performance des chaînes logistiques: Étude de cas sur la distribution des produits pharmaceutiques

Khouna Nissrine, Adnan El Bouazzaouy () and Mostapha Amri ()
Additional contact information
Khouna Nissrine: Hassan II University, ENCG, Casablanca, Morocco.
Adnan El Bouazzaouy: Hassan II University, ENCG, Casablanca, Morocco.
Mostapha Amri: Hassan II University, ENCG, Casablanca, Morocco.

Post-Print from HAL

Abstract: In a context where reliability and traceability are key to health safety, the distribution of pharmaceutical products requires highly digitized logistics systems. This paper analyzes the contributions of ICT to the performance of the distribution supply chain in Morocco, based on a single case study conducted within a company in the Greater Casablanca region, a major player in the sector. The qualitative methodology is based on semi-structured interviews with nine managers from different departments (logistics, information systems, quality, transport, planning, and general management), supplemented by field observations and documentary analysis. The data was processed using NVivo-assisted thematic analysis, ensuring rigorous structuring. The results reveal significant gains: enhanced real-time traceability thanks to barcodes, QR codes, and IoT sensors; optimized inventory management through the integration of WMS/ERP systems, reducing shortages and overstocking; improved route planning and delivery punctuality via TMS and geolocation; consolidated risk management through automatic alerts and integrated monitoring. The originality of the study lies in its empirical perspective on the Moroccan context, where digitalization is becoming a strategic lever for performance and logistical resilience. The managerial implications highlight the need to invest simultaneously in digital infrastructure and human skills development. The limitations (single case, qualitative

Keywords: Morocco; NTIC; Distribution des produits pharmaceutiques; Chaîne logistique (search for similar items in EconPapers)
Date: 2025-10-17
New Economics Papers: this item is included in nep-ict
Note: View the original document on HAL open archive server: https://hal.science/hal-05326726v1
References: Add references at CitEc
Citations:

Published in International Journal of Accounting, Finance, Auditing, Management and Economics, 2025, 6 (11), pp.246-259. ⟨10.5281/zenodo.17395878⟩

Downloads: (external link)
https://hal.science/hal-05326726v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05326726

DOI: 10.5281/zenodo.17395878

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().