Dis-moi ce que tu tweetes, je te dirais peut-être si tu es un e-leader d’opinion

Thomas Ruspil () and Éric Vernette ()
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Thomas Ruspil: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours, IUT Tours - Institut Universitaire de Technologie - Tours - UT - Université de Tours, UT - Université de Tours

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Date: 2017-05-17
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Published in 33ème congrès de l'Association Française du Marketing, May 2017, Tours, France

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