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How AR can enhance the customer experience through the customer journey ?

Liling Sun () and Jean-Marc Decaudin ()
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Liling Sun: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School, TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse
Jean-Marc Decaudin: TSM - Toulouse School of Management Research - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse - CNRS - Centre National de la Recherche Scientifique - TSM - Toulouse School of Management - UT Capitole - Université Toulouse Capitole - Comue de Toulouse - Communauté d'universités et établissements de Toulouse

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Date: 2022-05-18
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Published in 38ème congrès international de l'afm, Institut des Hautes Études Commerciales de Carthage (IHEC Carthage); Institut Supérieur de Comptabilité et d'Administration des Entreprises (ISCAE); Laboratoire Interdisciplinaire de Gestion Université-Entreprise (LIGUE), May 2022, Tunis, Tunisia

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