Expectations of fans in terms of CSR: What are the implications for French professional soccer clubs?

Las expectativas de los aficionados en materia de RSE: ¿Cuáles son los retos para los clubes de fútbol profesional franceses?

Koutoua Uster Tanoh, Antoine Marsac () and Anne-Marie Lebrun ()
Additional contact information
Koutoua Uster Tanoh: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]
Antoine Marsac: ACP - Analyse Comparée des Pouvoirs (EA3350) - Université Gustave Eiffel
Anne-Marie Lebrun: CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

Post-Print from HAL

Abstract: An increasing number of professional soccer clubs are engaging in CSR actions. These initiatives raise the question of how to involve fans as stakeholders in the development of CSR strategies. In order to understand the expectations of fans with regard to soccer clubs' CSR, the results of a thematic analysis of semi-structured interviews with eighteen fans were cross-referenced with a free word association questionnaire administered to 230 fans. Based on fans' expectations, our results suggest that soccer club brand managers can adapt their strategies and explore unique CSR initiatives.

Keywords: Clubs de football professionnel français; RSO; Supporters de football (search for similar items in EconPapers)
Date: 2024-11-18
References: Add references at CitEc
Citations:

Published in Revue management & avenir, 2024, n° 143 (5), pp.15-34. ⟨10.3917/mav.143.0015⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05360456

DOI: 10.3917/mav.143.0015

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().