ALIGNMENT BETWEEN STRATEGIC ALLIANCES AND FIRM AGILITY AND ITS IMPACT ON MAXIMIZING THE MARKET SHARE AN EMPIRICAL RESEARCH ON MANAGERS IN JORDANIAN INSURANCE COMPANIES (JEI AND GIG)

Sabah Agha and Ayman A Hassouneh
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Sabah Agha: Department of Business Administration, Faculty of Business, Petra University, Jordan.
Ayman A Hassouneh: Development Manager, Khlouse Steel Group, Jordan.

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Abstract: The main objective of this paper is to investigate the alignment between strategic alliances and firm agility with its dimensions (Drivers, Capabilities and Enablers) and its impact on maximizing the market share in Jordanian Insurance companies. The statistical package for social sciences (SPSS) program was used to analyze and examine the hypotheses. After executing the analysis to test hypotheses; the research concluded that there is a significant alignment between strategic alliances and firm agility, and there is a significant impact of this alignment on the market share of the insurance company. The research recommended that firms should focus more on the strategic alliance concept to be more able to compete in the hyper-competition market. Also, it recommended that firms should begin the transformation processes to become agile in order to be capable to face the tremendous changes in the market.

Date: 2015-05-20
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Published in Journal of Global Economics, Management and Business Research, 2015, 3 (3), pp.118-127

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05366543

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