Quand le territoire s'adresse aux étudiants: effets du branding territorial

Nora Bezaz () and Tugba Sackan
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Nora Bezaz: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine, IUT Hubert Curien Epinal - UL - Université de Lorraine, UL - Université de Lorraine
Tugba Sackan: Institut d'Administration des Entreprises (IAE) - Metz, UL - Université de Lorraine

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Date: 2025-11-20
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Published in Colloque Identité(s) Territoriale(s) : Raconter les Lieux et les Marques, Nov 2025, Nancy, France

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