Understanding perceived food safety in Brazil: an analysis using social practice theory, based on packaging

Comprendre la salubrité alimentaire perçue au Brésil: une analyse par la théorie des pratiques sociales, à partir du packaging

Valéria de Lima Salem () and Karine Picot-Coupey ()
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Valéria de Lima Salem: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique, COGI - Comportements, Organisations et Gouvernance des Institutions - UCO - Université Catholique de l'Ouest
Karine Picot-Coupey: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This research examines how social practices shape the perception of the healthiness of processed and ultra-processed food products within the context of an increasingly transformed food supply. Using social practice theory and a five-dimensional framework, practices were observed through a qualitative interview study of 56 Brazilians who are experiencing a gradual erosion of their traditional food health standards. The findings indicate that perceived food healthiness is multifaceted, shaped by the search for characteristic traits, based on the food packaging, part of a broader quest for physical and mental balance, and rooted in commitments to health, the environment, and tradition. The results extend beyond individual rational approaches, capturing the complexity inherent in perceived food healthiness.

Keywords: Brazil; Social practice theory; Food packaging; processed and ultra-processed products; Perceived food healthiness; food packaging; social practice theory; Brésil Perceived food healthiness; Brésil Salubrité alimentaire perçue; produits alimentaires transformés et ultra-transformés; packaging alimentaire; théorie des pratiques sociales; Salubrité alimentaire perçue (search for similar items in EconPapers)
Date: 2025-10-03
Note: View the original document on HAL open archive server: https://hal.science/hal-05395367v1
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Published in Management international = International management = Gestión internacional, 2025, pp.1-31. ⟨10.59876/a-kjmx-d871⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05395367

DOI: 10.59876/a-kjmx-d871

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